There are so many things I love about this glue! 1) It dosent have the unpleasant smell that most cheap drugstore glues have 2) Only takes 20-30 seconds to get tacky and applies beautifully once the glue is a bit set and 3) The brush applicator design is so much easier compared to a squeeze tube (also less likely to make a mess and squeeze too much extra). My lashes literally do not budge at all and it makes wearing falsies just that much easier, definitely recommend giving it a try!!!!!!